Maximizing the Value of Your Photography Files

4 Ways To Get the Most Out Of Your Portrait Session

You’ve invested in custom brand photos to showcase the real people and personality behind your business — now it’s time to put those stunning images to work! To help you get the most out of your new visuals (and start seeing results fast), here are 4 simple and effective ways to use your photos right away.

A man holding a camera in front of a wall with shelves full of vintage cameras, with a stylized alien head on the wall to the left.

1. Social Profiles

Given how much time people spend scrolling on social media each day (myself included!), take a few minutes to update and optimize your profile photo and cover image on every platform. A small change can make a big difference in how your brand is seen.

Standard image sizes for major social networks are as follows:

  • Facebook profile picture: 170 X 170 pixels

  • Facebook cover photo: 828 X 465 pixels

  • Twitter profile photo: 400 X 400 pixels

  • Twitter header image: 1,500 X 500 pixels

  • Google+ profile picture: 250 X 250 pixels (minimum)

  • Google+ cover photo: 1080 X 608 pixels

  • LinkedIn profile photo: 400 X 400 pixels (minimum)

  • LinkedIn custom background: 1584 X 396

  • LinkedIn cover photo: 974 X 330 pixels

  • LinkedIn banner image: 646 X 220 pixels

  • Instagram profile picture: 110 X 110 pixels

  • Pinterest profile picture: 150 X 150 pixels

  • YouTube profile picture: 800 X 800 pixels

  • YouTube cover photo: 2,560 X 1,440 pixels on desktop

Close-up of a vintage camera with a person taking a portrait photograph in the viewfinder, and text overlay promoting portrait photography awards.

2. Website

Your website works for you 24/7 — it’s your always-on digital storefront. Make sure it clearly shows visitors who you are, what you do, and why your work stands out.

Pages that could include great images:

  • Home

  • About

  • Services

  • Testimonial

Three men standing with a camera and a large black-and-white portrait of a woman in a photographer's booth at an art event.

3. Marketing collateral

Marketing collateral is your stage to share your story. It offers countless opportunities to showcase your images and bring your brand to life.

Collateral Ideas:

  • Brochures

  • Banners

  • Case Studies

  • Sell Sheets

  • FAQs (which are very helpful for a disruptive technology)

Two people, a woman and a man, are smiling and holding a magazine. The woman is wearing a denim jacket and checkered pants, and the man is wearing a black jacket. There is a logo with the text "LNP" and the slogan "Always Lancaster" in the bottom right corner.

4. PRINT Advertising

Print remains a powerful top-of-funnel tool. It helps establish your brand’s credibility, communicate its value, and reach the right audience on a broad scale.

Forms of Print Advertising that still work: 

  • Newspaper

  • Magazines

  • Directories